they made t-shirts and worked with clay, but also got a look at more complex technology: laser tools to cut wooden keychains, and 3-d printing computers. in another room: an engineering challenge, to build a tall p.v.c. tower capable of holding a bowling ball. you don't hit them over the head with, this is what engineering is? >> no we let them feel, touch, make, build, and from there go and say, "did you enjoy it? that was engineering." >> brown: chris jones is the new executive director. >> we're really about providing the tools necessary to create the innovators, the makers, the tinkerers, the thinkers, and the entrepreneurs of the future, particularly in the state of arkansas. >> brown: this is personal for jones. he grew up some 45 minutes from here, in pine bluff. a lifelong lover of science, he went to morehouse college on a full scholarship from nasa. he studied math and physics, before heading to m.i.t. for a masters in nuclear engineering and a phd in urban planning. as an assistant dean, he led efforts to double minority enrollment in m.i.t.'s graduate programs. now, he's